When recently on a visit to Milan, I went to see an exhibition of Alfons Mucha. The exhibition took place at Palazzo Reale, titled "Alfons Mucha and the atmosphere of Art Nouveau".
Alfons Mucha (1860-1939) /or Alphonse Mucha in English/ was a Chezch Art Nouveau painter and decorative artist. With a distinctive style of his own, he introduced new communicative language, through innovative and provocative new visual art. Marked as the "Mucha Style", his symbolic female figures found place on all types of visual art - from postcards, to interior, advertisement, posters, jewellery and others.
What particularly interests me are his advertisement works. It's impressive to see the mashup between high-end artists and the advertising industry, all of this happening in the 19th century. In an era where anyone can be a designer on their computer, and posters are printed in endless copies, imagine how unique a poster drawn 100 years ago by an established painter was.
Below are my favourite commercial adverts by Mucha (starting with cigarettes "Job" advertisement).
For my birthday last month I decided to make a "blind" order of magazine on Sampler. Sampler is a really cool platform, that surprises you with a new magazine each month. It works on monthly subscription or you can order one time and try it. So I did. And PYLOT landed in my hands.
PYLOT is "bi-annual, all-analogue fashion and photography magazine - pioneering a modern approach in a digitally saturated image economy". The magazine has strictly no beauty re-touching policy as a stance on the ethical use of photography in fashion and popular culture.
The beautiful Issue 3, questioning the status quo, landed on my doorstep and took me on a trip through the lifestyle and fashion of one of the smallest towns in England; the lost & found photo sessions of "working girls" back in the days and a lot other amazing content. Peep below:
All images courtesy to PYLOT.